The judges
Senior marketers from British Fashion Council, BPP Business School and The Chartered Institute of Marketing will judge your pitch. These are the people responsible for the success of their organisation and for its marketing. If they like your pitch – you win!
Clara Mercer, Head of Marketing at the BRITISH FASHION COUNCIL
As Head of Marketing, Clara is a member of the British Fashion Council’s senior management team, supporting its executive board to deliver and develop the British Fashion Council’s strategic goals. She joined the British Fashion Council in 2006 and was promoted to her current role from the position of
Marketing Manager. Before this Clara worked at Talk PR, Harpers Bazaar New York as Accessories Editor and Design Assistant at Selina Blow.
Esme Godwin, The Chartered Institute of Marketing 
Esme joined The Chartered Institute of Marketing in 2008 and has recently been promoted to Head of Marketing.
Esme began her marketing career on the management development programme at Nationwide Building Society where she gained experience across the full marketing mix. This included direct marketing, advertising, retail marketing and product marketing as well as front line sales experience, before Esme took a permanent position in product marketing, managing the Investments product range.
Following this, Esme worked in a consultative role at Fitness First supporting individual fitness clubs to maximise local opportunities whilst remaining within the remit of the wider Fitness First brand. She has since used her mixture of experience to lead and develop the membership and qualifications offering at CIM promoting the brand and seeking to serve the needs of the marketing community. She has been a member of CIM for a number of years after successfully completing her Professional Diploma and Professional Postgraduate Diploma and finally joining the growing number of Chartered Marketers.
Christy Traore, Director of Academic Collaborations, BPP University College
Christy’s career has spanned working within education for more than 15 years. Aside from her current role she has managed and developed numerous programmes in Marketing and Business.
Christy is currently a CIM examiner and also a Governor for East Berkshire College. Outside of the education market she has worked as an independent marketing consultant and has worked with numerous clients in areas such as couture fashion, food manufacturing this has incorporated strategic planning and development and PR. Her specific area of interest is luxury brands, and she has also set up and managed an overseas events company including events at the Monaco Grand Prix.