What’s involved?
The Pitch takes place on 7 June at the BPP London Procter House in Holborn.
Take a look at:
What you can do before The Pitch
You will receive the first part of the client brief on 30 May 2012. This will enable you to do some background research in preparation for The Pitch on 7 June 2012 when you will be given the full brief. The client is Bauer Media Group’s Magic FM.
| 09.30 | Registration at BPP London Procter House |
|---|---|
| 10.00 | Final briefing, competition starts |
| 13.00 | Lunch |
| 16.30 | Competition closes, proposal and PowerPoint submitted to judges |
| 18:00 | Guests arrive, drinks and buffet |
| 18.30 | Finalists announced and make their Pitch to judging panel |
| 20.00 | Winners announced |
| 21.00 | Event finishes |
What to expect on the day
Once all teams are registered, the teams will be briefed. The brief will be based around a real-life scenario for the client – Bauer Media – and will be exactly the same as one issued to a marketing consultancy or agency. You will need to read the brief, interpret it and produce a solution to present as your Pitch.
As in real-life you will be able to call on whatever resources you require. All we ask is that you don’t harass the organisation which set the brief. Apart from that you can call on whatever and whoever you wish to help. Just remember it is only the three team members that will be able to prepare The Pitch presentation on CD for the client.
You can do whatever you want in your pitch presentation but must adhere to 8 PowerPoint slides only along with the proposal. You must bear in mind that the client panel will be judging you on the following:
- Understanding of the brief
- Interpretation of the brief to create your strategy
- Application of marketing tools and techniques
- Creativity and innovation
- Presentation style and quality
The judges will announce the finalists at the beginning of the evening proceedings. If your team is successful in going through to the final please note that no changes can be made to the presentation itself. The finalists will then present The Pitch in front of the audience, and a winning team will be selected by the judges.
Free refreshments (tea, coffee, soft drinks etc.) will be available throughout the day. Lunch and a buffet will be served at the BPP London Procter House.
You are very welcome to invite supporters, friends and colleagues to the final from 18:00 to cheer you on. It’s free to attend but numbers may be restricted so make sure that they register in advance – you’ll be told how this can be done at the same time your application is approved.