The Pitch London 2011 was held in March 2011 where each team pulled off ‘the pitch of their career’. The contest saw London marketers pitching their ideas in response to a ‘live’ brief from The Royal Mail. The day was a big success and a great CV boost for all who took part.
And the winning team is…
Born Before Chris, aka Sean Duffy, Emma Ryan and Chris Morris from the BPP Business School who wowed the judges with their insightful campaign, ‘Direct Mail: It Makes Sense.’
Their Pitch was in response to the live brief with the aim of encouraging SMEs to use direct mail targeting both ‘continuity seekers’ and ‘sophisticates.’ Their insightful campaign, ‘Direct Mail: It Makes Sense,’ proposed using a sensory mailer, incorporating smell, taste, sound and touch.
The other two finalists were:
- MKT Rebels – Lucia Estevez, Monica Dominguez and Lara Velasco from the University of Westminster
- The Big B(r) and Theory – Alina O’Keeffe, Katrina Glazyrina and Rafael Antonio Nieves Gonzalez from London School of Business and Finance
Congratulations to the winners and finalists, and to all who took part.
Images © BPP Business School for photography