The Pitch London 2013

Winners 2012

The Pitch London 2012 was held in June 2012 at BPP London Proctor House. The contest saw talented London marketers pitching their ideas in response to a ‘live’ brief from Bauer Media.

It was a hugely successful day with the teams pitching to Bauer Media with tactical brand awareness driving campaigns for Magic 105.4 FM along with a TV creative concept to sell Magic’s USPs in the cluttered London commercial radio marketplace. It was also a great CV boost for all those studying members who took part.

Congratulation to the winning team:

Bright Lights from University of Westminster; Valentina Bellemo, Anastasiya Matrokhina and Svetlana Berezentseva. Their pitch was titled ‘Light up your day with Magic FM’ and included the creation of a cheerful TV advert character whose aim was to entertain and brighten the smile of anyone he met, carrying the Magic Music Magnitola with him. The same character was to be used for street entertainment events with listeners finding out about his next venue by listening to Magic 105.4 FM. Social media, magazine advertising, and advertising in tube stations were all used as part of the campaign to create the buzz and drive brand awareness.

Winners Bright Lights from University of Westminster - Svetlana Berezentseva, Valentina Bellemo and Anastasiya Matrokhina. They’re photographed with judges Steve Parkinson, Managing Director, London Radio, Bauer Media; Tina Finch, Marketing Director, London Radio, Bauer Media on the right, and last year’s winners, Emma Ryan and Chris Morris, on the left

Winners Bright Lights from University of Westminster - Valentina Bellemo, Svetlana Berezentseva and Anastasiya Matrokhina

Finalists

The Marketing Chefs from the University of East London with their pitch titled ‘Go Tribal’; Thomas Bak Andreassen, Johannes Mauder and Martin Seidel
New Talents from Middlesex University with their pitch titled ‘Be Magic’; Anca Bratu, Patricia Castello and Valeria Papettil

Runner's up The Marketing Chefs from University of East London - Thomas Bak Andreassen, Martin Seidel, Johannes Mauder. They’re photographed with judges Tina Finch, Marketing Director, London Radio, Bauer Media and Christy Traore, BPP Business School on the right; and Audrey Hayes, the CIM and Steve Parkinson, Managing Director, London Radio, Bauer Media on the left

Runner's up New Talents from Middlesex University - Patricia Castello, Valeria Papettil and Anca Bratu

Congratulations to the winners and finalists, and to all who took part.