The Pitch London 2012 was held in June 2012 at BPP London Proctor House. The contest saw talented London marketers pitching their ideas in response to a ‘live’ brief from Bauer Media.
It was a hugely successful day with the teams pitching to Bauer Media with tactical brand awareness driving campaigns for Magic 105.4 FM along with a TV creative concept to sell Magic’s USPs in the cluttered London commercial radio marketplace. It was also a great CV boost for all those studying members who took part.
Congratulation to the winning team:
Bright Lights from University of Westminster; Valentina Bellemo, Anastasiya Matrokhina and Svetlana Berezentseva. Their pitch was titled ‘Light up your day with Magic FM’ and included the creation of a cheerful TV advert character whose aim was to entertain and brighten the smile of anyone he met, carrying the Magic Music Magnitola with him. The same character was to be used for street entertainment events with listeners finding out about his next venue by listening to Magic 105.4 FM. Social media, magazine advertising, and advertising in tube stations were all used as part of the campaign to create the buzz and drive brand awareness.
- The Marketing Chefs from the University of East London with their pitch titled ‘Go Tribal’; Thomas Bak Andreassen, Johannes Mauder and Martin Seidel
- New Talents from Middlesex University with their pitch titled ‘Be Magic’; Anca Bratu, Patricia Castello and Valeria Papettil
Congratulations to the winners and finalists, and to all who took part.
Images © BPP Business School for photography